In an "information economy," where the mechanisms for the collecting and storing of data have been sufficiently refined and the production of information (as opposed to data) replaces the production of goods as the primary commodity, there occurs a situation where there is an urgency in creating information, and subsequently an overwhelming overabundance of information. The web, created as a means of publishing scientific information then becomes a conduit for this labyrinth of information. Already reports have been issued claiming that there is now so much information available on the web that it is now nearly impossible to stay current in scientific fields-even within specializations. The large amount of information is now an impediment to scientific inquiry, with researchers trying to keep abreast of the latest news rather than doing work themselves and adding to the mountain of knowledge.

Within this context, where the production of information is both productive and destructive, the production of more information which is meaningless or useless becomes an act of rebellion in two ways: producing information to further clog the arteries of communication, and that information being of no commercial or scientific value. It becomes a reaction to a system that values not only information, but within a glut of data, especially that information which is the most monetarily valuable or the most relevant. The whole enterprise of "useless" web pages, in forms that vary in success, becomes the antithesis of the productivist logic of the information economy in which the web is situated. Instead of Value it is Anti-Value. The viewers or users of such web pages then act in the same way- resisting the system of productivist/consumer logic by wasting one's time (which itself is a commodity) on a non valuable endeavor (not an entertainment commodity), but also simply the fascination with information that has no value or purpose.