by Marguerite Manteau-Rao
Several months ago, I wrote 'Who is Boss?', an emotional
blog post about Richard Serra's work:
Today's
3 Quarks Daily article about the sculptor Richard Serra, made me think
about my not so long ago days as an artist. During my stint at San Jose
State University, I spent many days at the foundry, casting bronze sculptures.
One only needs to witness a metal pour once to realize how energy intensive
the whole process is. One of the reasons I quit the art world, was my
increasing unease with the idea of making the planet worse as a result
of my artistic activities. I look at Serra's monumental steel structures,
and instead of wonder, I feel outrage, and sadness. All I can see is
one's man inflated ego displayed on a monumental scale, a metaphor
for how many amongst us, aim to show nature, who is boss.
Historically,
object-making has been an integral part of the art practice. It still
is, for many artists, and raises ethical questions from an environmental
perspective. Which materials to use? Should art-producing activities
be carbon-neutral? Why should the artist care if the majority of his
fellow citizens don't? How far is the artist to go in his or her environmentalism?
One extreme
position challenges the legitimacy of the artist in a world where global
needs are being re-evaluated. Last year, a prominent gallery owner pursued
me to become the director of his gallery. Here is the argument I made
to him, when I declined his very lucrative offer:
Given
the state of the world, I told him, I wanted to devote my time to activities
that were going to make a difference. Business, technology, and policy
are what's going to save us. His point was, art is essential to democracy,
and a society without art no longer has a soul. He is right, of course.
And wrong also. Global warming has thrown us back down a few steps along
Maslow's hierarchy. Collectively, we are no longer at the apex of
the pyramid, where the actualization of our needs for aesthetics and
creativity becomes an end in itself. Instead we are to deal with more
primitive needs, way at the bottom. The satisfaction of our needs for
food, water, air, and safety, is being threatened once more, on a global
scale. The very real anxiety I feel, as a result, has caused me to re-evaluate
my actions, and to ask the question of, how can I contribute to the
solution.
The artist
as environmental activist has much to think about these days.
It is not just a matter of minimizing one's footprint, but also of
how to best use one's creative talents to serve the environmental
cause. Does the artist have a role in a world in crisis, and if so,
what is it? I am reminded of Neil Young's recent statement at the
Berlin Film Festival, 'I know that the time when music could change the world is past, I really doubt that a single song can make a difference. It is a reality.'
A year spent
blogging about environmental issues, and engaging in cyber conversations
with influencers from a wide range of disciplines, not just artists,
has left me convinced of the special role to be played by three types
of artists:
First, is
the digital media artist, who can use his or her creativity and knowledge
of digital technologies, to advance the climate fight. A big obstacle
to the resolution of the climate crisis, has been the relative apathy
of the crowds and the unwillingness of the majority to make behavioral
changes or to endorse policies that require personal sacrifices. Internet
social media tools such as YouTube, blogs, and wikis offer unprecedented
opportunities for artists to get their messages out to millions of people.
Sometimes the boundaries between business and art can be blurry, as
evidenced by Do
The Green Thing,
a British Internet venture that combines performance, digital media,
and advertising techniques to provoke its audience into making gradual
life changes. Sounds a lot like art to me, although it never makes any
such claim.
Second is
the performance artist, whose interventions can disrupt the status quo,
and cause others to pause and reflect, leading then to become more aware.
One such example is the practice of shopdropping, originated by Ryan Watkins-Hughes.
'Shopdrop: To covertly place merchandise on display in a store. A form of 'culture
jamming' s. reverse shoplift, droplift.' There
is also 'Improv
Everywhere', an
art initiative from Charlie Todd, that aims to cause 'scenes of chaos and joy
in public places'. All
these performances benefit from viral spreading on YouTube. During the
ten days since it was first downloaded, 'The Day London Froze' video was viewed 559,000 times, favorited 3,715 times, and commented
on 2,588 times.
Third is
the public artist, whose works can interrupt the public landscape and
alter people daily's sensory experiences. Research indicates over
and over, that awareness of global warming is no longer the primary
issue. What is needed instead, is a context to trigger behavioral changes.
The Velib' initiative in Paris and other European cities for instance,
has changed the urban landscape, and gotten citizens interested
in biking as an alternative mode of transportation. To that end, the
public artist can collaborate with other environmental actors, urban
planners, architects, designers, city engineers, transportation authorities,
sustainability teams, utility companies, and others, to create compelling
experiences for citizens. Rather than creating his or her own project,
a la Christo for instance, a more effective approach may be for the
artist to latch on to already planned projects, and to propose artistic
enhancements.
In all three
cases, the artist serves as messenger extraordinaire, in service of
the planet.
For the artist
wondering still, about his or her role in a global warming word, I would
like to suggest the following code of ethics: To
the best of my artistic abilities, I will question, provoke, engage,
communicate, conserve in ways that cause my fellow citizens to take
steps towards a more sustainable lifestyle.