Going to the supermarket is the same thing as going to the museum. All of the items are organized in a specific fashion so as to make sense for the shopper (gallery visitor). It has been said that shoppers spends an average of 3 seconds looking at each product they may purchase. And yet a current trend, developed out of a need to be an informed shopper, has extended this time. Shoppers often spend a great deal of their time reading labels.